The Death of Print? Errr...no actually!

With huge advances in online technology and mounting pressure for businesses to become green, it’s true that printing on paper has dramatically decreased in recent years.

So, will the slump continue and eventually make printing obsolete? Errr…no actually.

A recent survey of over 450 UK print buyers from various sectors revealed that over 90% of respondents felt that print and e-communication complement each other rather than being viewed as rivals.

Surprisingly, 62% of respondents felt that print was more effective than email marketing.

The layering effect of all promotional activity is essential to spreading the word. So instead just of sending out an email to your contacts, why not top this up with a flyer or direct mail letter to reinforce your message?