Many printers scoot around the VAT issue on printed products - some will charge it on everything they print, others don't charge it at all - so let's clarify the rules...
- Marketing material including leaflets, menus, brochures and posters are all zero rated
- If the leaflet will be used as a ticket or if it includes a discount voucher or form, it will be charged at the standard rate of VAT
- Only paper weights are zero rated, not card so if you're ordering anything over 200gsm you will be charged VAT
So the bad news is you will pay VAT on your stationery, such as business cards, letterheads, comp slips and pads but you can market and advertise your business without the VAT so let's get selling!